If you’re a seasoned real estate professional, you likely know that your online presence is essential to your success or failure when it comes to generating new leads and clients for your business. So we are going to bypass the typical online marketing tips about having a website, starting a blog, and creating a Facebook page. Instead, we are going to share some more specific strategies that you can use to market yourself and your real estate business. Ones that already assume you have a website, blog, and Facebook page.
Because of the continued rise of website visitors using mobile devices, the need for a mobile-friendly site becomes more important. This is why responsive web design is a must for your real estate business.
What is responsive web design? It is simply a design that is fluid—as a visitor’s browser size changes, so does the design. This usually means that a site with the basic main column and sidebar design on a desktop will be displayed with the sidebar below the main column of content on a mobile device.